This article explores Theodor W. Adorno's critical perspectives on the commercialization of art within the framework of his "Culture Industry" concept. Adorno argues that in modern capitalist societies, art and cultural products are commodified, leading to the loss of artistic originality and individuality. The culture industry treats art as mass-produced goods, prioritizing commercial value over aesthetic quality. This standardization and homogenization of cultural products cater to consumer demands for predictability and safety, stifling creativity and diversity. Adorno also highlights the phenomenon of pseudo-individuality, where consumers believe they are making unique choices within a limited range of pre-determined options. Furthermore, the culture industry serves as an ideological tool, reinforcing the status quo and inhibiting critical thinking. The commodification of art diminishes its critical potential, transforming it into a passive object of consumption rather than a force for societal critique and change. This article underscores Adorno's insights into how the commercialization of art undermines its aesthetic and critical value, offering a vital critique of contemporary cultural production and consumption.
Art, Commercialization of Art, Adorno, Culture Industry
| Author : | Ömür Göktepeliler -Ali Ertuğrul Küpeli |
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| Number of pages: | 214-226 |
| DOI: | http://dx.doi.org/10.29228/usved.79067 |
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