THE USE OF THE FEMALE IMAGE IN ADVERTISING POSTERS: YVES SAINT LAURENT PERFUME POSTERS

Poster designs are graphic design products that convey information to the audience through visual communication. Poster designs are prepared to promote a product or service, to convey information to the society or to attract attention. Poster designs can be used as a printed or digital tool to convey any message to people through visual communication and graphic design. Posters; magazine, newspaper, internet, billboard, public transport, etc. it is placed in many places and places where human life takes place in different dimensions.  For the reason, poster designs should be given to the audience with visual, typography, color, etc. Appropriate to the subject. It is prepared with graphic design elements so that it conveys the messages they want to give. Today, poster designs are graphic design products used to convey a message, influence the target audience and attract the promoted product, service or idea to the target audience. The image of woman also draws attention as one of the visual elements used in poster designs. In poster designs, the female image is supported by the chosen colors, line directions and composition schemes. Thus, attention is drawn to the promoted product on the poster. Descriptive analysis method is used to analyze the messages that each graphic design principle and element or indicators used in the designs want to give to the audience. In this study, the perfume posters of the Yves Saint Laurent brand were taken as an example fort he use of the female image in the advertisement posters. Based on the advertising posters, indicators and graphic design elements taken as an example, how the images of women and the graphic design elements that support these images are used were analyzed with descriptive analysis.

Keywords

Poster Design, Advertising Poster, Image of Women, Semiotics, Graphic Design.